Robinhood: Wake-up Call
+ Team
Directed By
We Are From LA
DP
Adam Arkapaw
Robinhood
Robert Thompson
Jess Chang
Production
Iconoclast
+ Project Information
How can we start to create a Robinhood visual 'vibe' for broadcast advertising?
We wanted something simple, vibrant and magical. Using one continuous shot, these spots are meant to be visually arresting and bordering on surreal with a simple message: Get Started. Wake-up call was the first live-action advertisement created with our newly developed cinematic principals and brand guideline.
Just one shot.
Our concept required one continuous shot, from exterior to interior. No magic, minimal CG, no cuts—just one continuous shot. There was no better person to get this done than our Director of Photography, Adam Arkapaw (True Detective, Animal Kingdom, Top of the Lake). The results were nothing short of amazing.