Robinhood: Fraction of a...

+ Team

Directed By
Adam Patch

Robinhood
Robert Thompson
Francis Miles
Travis Nichols

Production
Goldfront

+ Project Information

How do you explain what a fractional share is without it seeming 'less-than'?

The introduction of fractional investing to Robinhood customers was a really big deal. This meant that investors could, with as little as $1, invest in any stock they desired—an important tool for people just getting started. But, we needed to both introduce the feature and reinforce that, while a fraction of everything in life isn't the best, a fraction of a share can be.

Intended for use as youtube pre-roll, these spots were so successful in lowering our cost-per-acquisition that our marketing team chose to run them as broadcast advertisements during the NBA Playoffs.