Google Earth
+ Team
Google
Robert Thompson
Matt Clack
Kasia Pratt
+ Project Information
The challenge:
Promote the mobile-friendly and completely reimagined Google Earth.
The Solution:
We focused on Voyager, the new storytelling feature and partnerships with BBC Earth, National Geographic, Sesame Street and more.
The new Google Earth is filled with opportunities to discover new places and experiences that will change your mind. This ability to shift perspective was at the core of our direction - to show the new Earth in a dimensional way and showcase the fascinating stories to be accessed, now with mobile phone.
My role:
Logo design and Art direction of campaign, social media launch and in-person event at the Whitney Museum in NYC.
This is Earth: From a New Perspective
Google’s Geo Tools aren’t just about geography. You can use them to trace Marco Polo’s journey through Asia, to explore the architecture of Barcelona, to measure how Alaska’s glaciers have receded, or to analyze the habitat of the Cameroon grassland frog. Geospatial thinking has transformed our perceptions of the World around us, and how we address issues such as climate change on and the protection of wildlife.
